As a personal trainer in the summer months you know traffic is slowing down and messing with your lifestyle.
Its a matter of fact that many people prefer to be outdoors in the summer months.
Many clients will put their training sessions on hold, even their PT and sometimes even hold or cancel their memberships.
This is expected in warm months and sometimes accepted. You don’t have to accept it. Do something about it. Summer is fun time and putting your lifestyle on hold so your clients can put you and their results on hold is just not fair.
Really, how do you feel when you know your clients are about to blow all your hard work and results down the summer tubes. It just isn’t what you had in mind for your trainers. I know, I’ve been in the same position as you for many years.
WHAT CAN I DO ABOUT IT?
Here’s one idea that I really don’t need to say anything about, but apparently I do.
Boot Camps are Big Business and they should be YOUR BIG BUSINESS.
BUT… I DON’T WANT TO BE JUST ANOTHER BASIC BOOTCAMP PROGRAM.
I don’t want you to be just another boot camp. I want you to be better.. be Empowered.
Offer your clients their friends and family a chance to join the only boot camp that works. Yours.
Offer an Empowered Transformation Bootcamp and change their lives in the next 8 weeks.
You have the opportunity to out market your competition. You have the opportunity to offer your clients a systematic approach to guaranteed fat loss and transformations.
You have the opportunity to offer the only thing that works in a fun, sun, fresh air environment that will have them coming back to you as their transformation trainer in the winter months at your facility.
Offer your clients the one ticket you know that works.
Give them a game plan that delivers powerful proven results.
Give your clients the 3 pillars to success.
1. Nutrition
2. Exercise
3. Supplements
I know, you are saying how can I implement such a strategy. I need to do it next week and get them in shape before the summer is over. Well, here is a snap shot of what you can do.
TRANSFORMATION BOOTCAMP OVERVIEW
3 options for success
1 - Boot Camp Sessions Only - 16 sessions, 2 per week (minimum) - with 2 payment options Pay-As-You-Go or Paid in Full (discount it 10-20% after all less of more is still more)
2 - Boot Camp Sessions with Fat Loss Personalized Nutrition Program from my partners Empowered Nutrition
3 - Boot Camp TRANSFORMATION Package. Includes Boot Camp Sessions + Personalized Nutrition Program + 1 month supplements, which includes 1x Essentials Multi Vitamin/Mineral, 1x Protein Smoothie, 1x Advanced Fat Loss Formula
WHAT DO I DO ABOUT MARKETING?
I know you are wondering what to do about fast marketing to increase your profits. Well first things first. You need a game plan. Here’s a concept of the plans and materials for you to produce and work with.
PRICING: Set Your Price Package Price
LOCATION: Plan a Location (outdoors, parks, etc… find out if you need a permit or not)
DATES: Plan Dates In Advance (2 per week, typically not Friday evening to optimize)
OUTLINE: Prepare a one page outline of what you will cover, how it will be executed, what will be expected and what your clients can expect to achieve
DOCUMENTS:
Agreements to cover your 3 options - make 1 with check boxes to cover your 3 package options. # of sessions per week and # of weeks
Guest Pass/Invites - offer 3-4 per client and if they run out have more on hand
Posters
Flyers/Sell Sheets
Business Cards
Blog or Website (not required, but can help and provide a place to collect contacts, leads and talk with your clients and members while generating success stories and even more revenues… more on that later)
If you need to get something in place and you want to spike your lifestyle this summer with some new revenue or just want to rapidly increase your positive leads for the fall, then Boot Camps can be BIG Business for you.
HOW CAN I GET THIS RUNNING IN THE NEXT 2 WEEKS?
Well it is rather simple and can be executed and operating in just 2 weeks. In fact, if you take action now, it can be operating and profiting inside of 2 weeks.
Work up a game plan.
Prepare your print materials, designs and promotions and get it printed.
Start telling every single one of your clients.
Get it in Print.
Get it out there.
You need only consider 3 things in preparing your materials. Message, Method and Media.
MESSAGE:
Think long and hard today about what Message you plan to send out to get the sales.
HEADLINES - Catch peoples attention with headlines like “WANTED - 30 PEOPLE TO LOSE UPTO 30 POUNDS IN 30 DAYS” or “CALL ME TODAY AND TRANSFORM YOUR BODY IN JUST 8 WEEKS IN TIME FOR THE LAST BEACH BARBECUE PARTY OF THE SEASON”.
SUB HEADLINES/STAMPS - Then use a sub header or stamp that lets them know there is “No Contract Necessary”… “No Obligations”….
LIMIT THE OFFER and INCREASE ACTION - You must include somewhere in your copy that you are only looking for a maximum per session of 30 participants “Only 30 positions available”… “I can only work with 30 dedicated individuals committed to shedding ugly unwanted fat in as fast as possible”.
IMAGE - use a before and after image if you have one, or borrow one from a partner company like Empowered Nutrition. People are visual creatures and images get their attention, but copy keeps them and converts them to sales.
CONTACT - Now here’s a no brainer. INCLUDE your contact information. But here’s the tricky part. You want them to take action and too much information to contact will confuse the brain. So give them the basics. YOUR NAME and 1 or 2 points of contact. Such as email and phone number or website and phone number. That’s it. Somewhere in the copy you will include the target city where you are working so it is not in the contact information, it will appear on the website or in your first email.
The only way this gets any better is if you offer them a FREEBIE to visit your site or sign up. Offer them a free report, a product, service or free session just for giving you their name and email address (heck that’s inviting you to sell them something and giving you permission to do so).
If you have all that in place you are ready to print and marketing and profit. If you need it printed and can’t afford big volumes, email us. If you need it turned around in a hurry (say 48 hours or less), then simply contact us with your request. Our print team can typically prepare, print and ship your order faster than you can plan this new profit center. If you need it to be inexpensive and highest quality, then you need to contact us.
It really is rather simple. You know how to train people and you tell them to eat better. You tell them to enjoy and outdoor active lifestyle. Why aren’t you capitalizing on that? Wouldn’t you just love to increase your lifestyle in less than 2 weeks and go back into the gym in the fall with 10-20-50 new clients. Now that is how you can make Big Business Bootcamps work for you.
Come Back to learn about the other 2 M (Method and Media) or email us for more information now.
Your Empowered Nutrition Team.
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